I was contracted to managed the SOH Content Team and external content specialists, where I led various projects including –
- Ongoing Campaigns: Overseeing campaign responses and stakeholder requests across the organisation for campaigns including All About Women, Vivid Live, Sydney World Pride and online creative for SOH programming.
- SOH Content Strategy: I initiated and oversaw the development and delivery of SOH’s first comprehensive social and content strategy, engaging Clemenger BBDO and managing internal stakeholders to reach alignment on an future-facing, audience-centric strategic approach that stayed true to SOH’s legacy as an Australian icon.
