I led various projects for Lasso, including –
- Crowdfunding Campaign: I managed the creation and delivery of Lasso’s successful equity crowdfunding campaign, ultimately raising $2 million with over 500 investors to fund the prototype development of Lasso’s closed-loop recycling technology.
- Lasso Rebrand: Post-crowdfunding, I initiated and oversaw Lasso’s new brand positioning and identity creation process from RFP to delivery.
- CES Exhibition: I managed the exhibition of Lasso’s technology at the Las Vegas Consumer Electronics Show, generating press coverage in WIRED, Wall Street Journal, VentureBeat, Engadget, Gizmodo and designboom.
